BRAND KIT
We are proud to share the Parasol Alliance brand story.
Our Vision
TRANSFORMING TECHNOLOGY CULTURE IN SENIOR LIVING
We offer strategic planning and full-service IT support exclusively for senior living.
Our Brand Values
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EXPERTISE
Delivering exceptional solutions requires exceptional knowledge and leadership. Through our strategic approach and partnership model we position ourselves as leaders in the senior living and technology fields.
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COLLABORATION
Partnerships are built on communication and teamwork, which enhances us as individuals and as an organization. By working together, we achieve successful outcomes.
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EMPATHY
We believe in demonstrating compassion and respect to our clients and each other. Through people-centric behavior we promote trust and understanding.
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INTEGRITY
We believe in being a trusted resource. That means providing open and honest feedback and fostering an environment of transparency and accountability. Through this, we own our performance and the results we achieve.
Visual Identity
OUR LOGO
The Parasol Alliance logo represents our owners and their commitment to transforming senior living through IT support. The parasol depicted symbolizes the protection and support they provide to the key players of our business: clients, residents, staff, employees, and more.
COLOR PALETTE
Our color palette has been carefully curated to reflect our commitment to accessibility, clarity, and ease of use, ensuring the brand remains welcoming and inclusive.
Primary Palette
Secondary Palette
BRAND LOGOS
Grab the Parasol Alliance Brand Logos and use appropriately