LeadingAge PA Annual Conference
Together, we shape the future of aging.
May 11-13, 2026 | Hershey, PA
CHANGEMAKERS
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CHANGEMAKERS 〰️
Hershey, PA | May 11-13, 2026
The Tech-Forward Advantage for Senior Living Sales & Marketing
May 13 | 11-12pm
The Tech-Forward Advantage for Senior Living Sales & Marketing Session Overview
Today’s senior living communities are facing a shift in expectations. Prospective residents and their families want more than care, they want a modern, connected, and personalized experience that feels like home.
Communities that invest in technology are standing out and seeing real results, including stronger occupancy and more move-ins.
In this session, you’ll hear from a panel of senior living leaders, sales and marketing experts, and technology innovators. They’ll share how forward-thinking communities are using technology to gain a competitive edge.
You’ll also walk away with practical ideas on how to better position technology as a clear value for prospects and their families, turning it into a powerful sales advantage.
By the end of this session, you will:
Understand how technology impacts decision-making for today’s residents and families
See real examples of how technology can improve sales processes, follow-up, and results
Learn practical strategies to help your sales team confidently present technology as a key differentiator
Let’s Connect!
Meeting with Matt and Amber at LeadingAge Pennsylvania? Pick a time below 👇
Speaking Session Resources
Our Vision
Transforming Technology Culture in Senior Living
This means shifting the way senior living communities think about, implement, and utilize technology. Instead of treating IT as just a support function or a necessary expense, this transformation encourages organizations to see technology as a strategic asset that enhances operations, resident care, and staff efficiency. It also involves changing the way leadership approaches technology, ensuring executives and decision-makers view it as a critical component of their long-term strategy, investment planning, and overall organizational success.
WE ARE OWNED BY 4 NOT-FOR-PROFIT SENIOR LIVING ORGANIZATIONS
Our Services at a Glance
Parasol Alliance is a full-service technology partner built exclusively for senior living communities. We begin with a comprehensive Technology Assessment and 3-Year Strategic Roadmap to align your technology with your mission and long-term goals. From there, we provide flat-rate Managed IT Services with 24/7 support, on-site technicians, network and systems engineering, business systems expertise, and dedicated client service management.
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We other 3 different tech assessments.
These are comprehensive evaluations of your IT environment with a clear, prioritized plan aligned to your strategic goals.
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Flat-rate, all-inclusive IT support including 24/7 help desk, on-site technicians, network and systems engineering, business systems support, and dedicated client service management.
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Proactive cybersecurity protection including managed monitoring, vulnerability scanning, penetration testing, HIPAA risk assessments, and email security training.
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On-site Tech@Home services that educate and empower residents, reduce staff burden, and increase engagement.
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Expert guidance for system upgrades, new construction technology design, infrastructure improvements, business systems optimization, and long-term innovation planning.
WE ARE OWNED BY 4 NOT-FOR-PROFIT SENIOR LIVING ORGANIZATIONS