133. Building Relationships Before Move-In Using STAY
Host Amber Bardon sits down with Carmen Fronczak, Chief Revenue Officer at Friendship Village, President of FV Ventures, and CEO of STAY, alongside Brett Arndt, Founder and CEO of Experience Fresh and Co-founder of STAY.
Together they discuss how a culture of innovation led Friendship Village to create STAY, a platform designed to engage older adults while they're still living at home. Rather than waiting until prospects are actively searching for senior living, STAY helps providers build meaningful relationships years earlier through technology that offers real value including AI assistance, technology support, wellness resources, safety features, and social engagement.
The conversation also explores:
Why innovation begins with organizational culture
Creating value before the sales process begins
Turning waitlists into membership programs
Building trust with future residents
The importance of CRM integration and workflow efficiency
How consumer expectations are reshaping senior living
What's next for technology supporting aging in place
Whether you're a CEO, sales leader, marketer, or technology executive, this episode offers practical insights into creating stronger connections with future residents while positioning your organization for long-term success.
More About STAY:
Over years of visiting hundreds of communities and attending dozens of senior living conferences, we found one challenge keeps coming up: prospect engagement.
Working closely with communities, we see firsthand how difficult it can be to keep prospects connected, informed, and confident as they move through the decision journey.
STAY is the first prospect engagement app designed specifically to help senior living communities stay meaningfully connected with prospects between the first conversation and move-in.
More About Parasol Alliance:
Parasol Alliance is a full-service technology partner exclusively serving the senior living industry. We help senior living organizations transform their technology culture through strategic planning, managed IT services, cybersecurity, infrastructure, business systems optimization, resident technology support, and innovation consulting.
Learn more at www.parasolalliance.com and explore more episodes of Raising Tech at www.raisingtechpodcast.com.